Gap analysis is a tool that organizational managers can use to work out the size, and sometimes the shape, of the strategic tasks to be undertaken in order to move from its current state to a desired, future state.
Analysis of gaps is a very effective technique for guiding the planning team in looking for corporate strategies to achieve targeted levels of corporate performance.
This kind of analysis is a very simple procedure. So often the simplest tools are the most useful!
However certain other key things must be in place to be able to take advantage of this tool.
The things are required -
With all of these things in place then the analysis consists of addressing two questions, and measuring the difference between the two answers.
Where do we intended to be in X years, where ‘X’ is the planning horizon, say usually at least 3 years for corporate strategic planning? This is the target setting question.
Where are we likely to be in level of corporate results, in X years if we do not do anything different to what we currently are doing? This is the business forecasting question.
The difference between the two sets of results is the ‘gap’ to be closed by changes to strategies.
A simple version of gap analysis is depicted in this diagram-
The challenge for the strategic planning team is to close the gap. The key process for finding what is required to do this is called the SWOT Analysis.
This kind of analysis can be used in many contexts. To clarity how we use the term here see What is Gap Analysis?
Further clarification of the concept can come from studying sample analyses.
Sign up for our Newsletter -
StratXtra provides updates on what is happening here at the website, and comment on current issues in strategic planning.